I dove into Pinterest this past weekend. I’ve used it for a bit, but like many things social media, my first impulse was “this is fun, but what’s the point?”. And then a few friends talked me through it, and how they find it helpful. And one of the Sisters in Crime New England board members started a
site, and I tried to help. Turns out that half of the
already use Pinterest to engage readers with their series in different ways. So I started to poke around a bit. And I noticed that the sites I was most drawn to followed the 80/20 rule.
What, you may ask, is the 80/20 rule? It is simple. My definition in this context is that 80% of your social media use should be about other people (or organizations). 20% can be in service of yourself. Only 20%. 10%…